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It's not what you sell bookjacket It's not what you sell

It's not what you sell, it's what you stand for : why every extraordinary business is driven by purpose by Roy Spence: 658.4012 S744i 2009

During times of great economic uncertainty, purpose is the key to creating and maintaining a high-performing organization. Simply put, purpose is a definitive statement about the difference you are trying to make in the world. As Spence writes, "It's your reason for being that goes beyond making money and it almost always results in making more money than you ever thought possible."

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