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Reading list
Berkley, Holly-
658.872 B513m 2007This title shows business owners and marketing professionals how to combine traditional advertising with Internet and mobile marketing to deliver an effective marketing message anytime, anywhere.
Diamond, Stephanie-
On OrderPlace your hold now!
Goldstein, Beth-
The ultimate small business marketing toolkit : all the tips, forms, and strategies you'll ever need658.8 G624u 2007Whether you're setting up shop or already have your business off the ground, you need proven marketing strategies that get new customers in the door and keep them coming back. This book gives you the resources to do just that, with a wide variety of cost-effective marketing techniques you can use to turn your business vision into reality.
Huff, Priscilla Y.-
658.8 H889m 2007If you're an entrepreneur, or you're just thinking of starting a business, start with this smart, practical guide to small business success. It shows you how to maintain healthy growth and profits--no matter what kind of business you own.
Levinson, Jay Conrad-
658.8 L665g 2007Based on hundreds of solid ideas that really work, Levinsons philosophy has given birth to a new way of learning about market share and how to gain it. In this completely updated and expanded fourth edition, he offers a new arsenal of weaponry for small-business success in the next century.
Scott, David Meerman-
658.872 S425n 2007The New Rules of Marketing and PR shows you how to leverage the potential that Web-based communication offers large and small companies, nonprofits, entrepreneurs, political organizations, consultants, even rock bands and churches.
Stephenson, James, 1966--
658.8 S836e 2007Boost your sales revenue, profits and customer loyalty with the 1,500 great marketing tips jam-packed into this essential reference guide.