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Reading list

Tips and Traps bookjacket Cooper, Scott W.
Tips and traps for marketing your business
658.8 C778t 2008
This book is filled with marketing best practices that show you how to win over new customers and make existing customers more profitable. You’ll also find practical and proven marketing tips and traps to help you grow your business and lessons learned from real world experience.
Secrets of social media marketing bookjacket Gillin, Paul
Secrets of social media marketing : how to use online conversations and customer communities to turbo-charge your business!
658.872 G481s 2009
Eliminating the jargon and mystique of social media, Gillin helps marketers and business owners embrace the new force of social media marketing. He explains how to use an array of online tools to extend brands, generate leads, and engage customer communities..
New Rules of Marketing and PR bookjacket Scott, David Meerman
The new rules of marketing and PR : how to use news releases, blogs, podcasting, viral marketing and online media to reach buyers directly
658.872 S425n 2009
This one-of-a-kind guide includes a step-by-step action plan for harnessing the power of the Internet to create compelling messages, get them in front of customers, and lead those customers into the buying process.
The She Spot bookjacket Witter, Lisa
The she spot : why women are the market for changing the world--and how to reach them
658.83408 W829s 2008
Public communications professionals Chen and Witter consider trends on American women with regards to all sides of politics and non- profit efforts and discuss how social change organizations can better appeal to and address women's concerns.